The Last Plot on Palm Jumeirah's West Crescent | Why Global Investors Are Moving Now

Most people think that Palm Jumeirah is already finished, built out, no more opportunity. But I'm here to share otherwise. I'm actually in the sales center of Beyond, and they're one of my favorite developers. If you don't know by now, you haven't been watching The Dubai Connect podcast. Joining me is one of my dear friends, a top broker from La Hoya, California, and I'm learning from the woman herself, the queen, Arshie. Hi, Arshie. Hey, babe. Nice to have you. Nice to meet you. And to learn more, luckily some of my Americans have already enjoyed one of the last opportunities to buy on the iconic Palm Jumeirah. Yeah, even I honestly Arshie, even I thought it was too late until I learned about Paso. Tell me, isn't it the last plot on the crescent? So Paso is actually yes, the last plot of the west crescent of the palm. The beauty of Palm Jumeirah, I always say it's a world-known island. So you are actually investing in a location which many people think is too late. But being the world-known island, and as for Dubai having that limitation on the seafront, I always say there is no stop to the prices on the seafront. It keeps growing and growing and growing. We all know where the future of Dubai is going. So there's no ending to the price of the palm in my opinion. Today you have prices starting from 3,500 all the way up to 20,000 dirhams per square meter. This is a product that in my opinion is both end-user friendly and investor-friendly. So you have both options. Being on the west crescent of the palm, this is known as the billionaire boulevard because of the exclusivity, the limited types of projects there, and the uniqueness of the projects in the west crescent. This plot is actually one of the iconic plots. Beyond's concept is always to go beyond the expectation of the market, create something unique that has not been there. When it comes to the design of the building, when it comes to the amenities of the building, the importance of this project is that we're touching three most important points. Number one is the address, which we all know is a well-known island. Number two is the project itself. What does it have to offer? Number three, which is one of the most important things, is the experience that the building gives you. Today, whatever option of investment you choose, or if you're an end user, you're getting a building. As an investor or end user, we are at the end of the day giving it to homeowners. If you're investing, you want to resell and get the capital appreciation. You're reselling it to an end user. If you're renting the units, you want to get a return on your property. You're giving it to someone who's renting to call that place a home. We are creating homes. We are not just building houses. You're creating something that you will actually have a unique experience within the building itself and gives you that ultra luxury vibe of living. The palm is the most iconic island in the world. It's the only neighborhood you can actually see from space. When someone thinks of Dubai, they think of the palm. Downtown with the Burj Khalifa and then the Marina. You see this island from space. The way you were describing before is that people that are buying on the palm understand that there are different levels. The crescent, the fingers and the trunk. But even the crescent itself, the reason why it's billionaire road on the west crescent where Paso has the plot is because that is the more exclusive, upper end, private part of the crescent. So we're not just talking about being on the most iconic island in the world, but in the best part of the palm. Yes. Exactly. Looking into the crescent of the palm you have the east and the west. We are not underestimating the projects that are coming in the east. They are also very valuable. But looking into the whole part of the crescent itself, we have one of the very well-known projects in the palm in the east crescent, the Royal Atlantis hotel. One of the advantages I always say that Royal Atlantis has is that it's not just a project. It's a beautiful hospitality experience. It's not just the project. The project is the view surrounding this project. You have beautiful views all the way up to the Dubai Eye, the Address JBR, the Burj Khalifa, the Burj Arab area, the full palm view that you get from the Royal Atlantis. So it's not just the project that brings that value. It's the plot that gives you that value. Luckily, the positioning of where we have Paso is exactly aligned with Royal Atlantis but on the west crescent. Interesting. So right on the opposite side, every single view that you actually get from the Royal Atlantis, you get it from Paso as well. So that is the beauty of the location and the positioning of the plot. Apart from that, the majority of the buildings in the west crescent are G plus 7. One of the things that we have here to try to create, we are known for creating landmarks in Dubai. One of the things we're trying to do is make this a landmark in the west crescent. That's why we have a G plus 14 level building. The building is going to stand out in the future. Looking into the typology of the units that we have here, you have from one bed up to the mansions. These mansions also bring value to the units and these mansions also get the advantage of the experience that we're giving into this unit. Many people ask why should I get a mansion inside a location where it's a residential building with apartments. You're not just taking benefit from your plots and the advantages that you have as a beachfront project. You are actually getting the advantage of the amenities and facilities of the building. When you want to evaluate, yes, on the frontage you will get villas. You will get mansions. They're beautiful ones. But when you want to evaluate them, your plot is your plot. That's all. You don't get amenities. You need to get in your car and drive somewhere. Exactly. Here you come out, you have a beautiful view of the palm resorts and I really like stability which has its own value. The other differentiator of this opportunity is that right now if someone wants to purchase on Palm Jumeirah, they're probably going to have to purchase a 20-year-old project, tear it down, start over, because there aren't the off-plan opportunities. From an investor standpoint, where this is one of the only off-plan projects, actually the only on the west crescent, the last on the west crescent, yes available, means that an investor can get in at around 24% right, around 20% deposit to the developer through an escrow account, 4% to buy land department fee. Then over the construction period which is four years, you're making your payment over four years at 0% interest to the developer through an escrow account for your protection. If you're looking to purchase a property and sell it before handover, right before the final amount is due, I don't know if it's going to be 50/50. Do we know yet? 60/40. That's what it was in Avita. So let's say it's 60/40. We're talking about during the four years you're spreading out payments of 60%. If you wanted to sell it, I would advise you sell it right before that 40% amount is due for your maximum capital appreciation as far as the highest sweet spot. I mean, it's obviously an asset that's going to continue to grow if you hold on to it. This is also then where you would come in, secure financing or pay cash for the remainder. Most of these are going to be cash buyers. Pay the remaining 40%. If you're looking to hold on to it, now you have an opportunity to Airbnb. Think about it. When people are coming to visit Dubai, where are you looking to rent? Either Downtown or Palm Jumeirah. Palm Jumeirah is always the number one. That's anywhere and everywhere. You got to be constant. So now you have a brand new project, the most elevated amenities, the most top names and architects and designers. You're continuously winning awards for your craftsmanship and design. Yes, because that's another huge unique factor that Beyond as a brand is doing. Yes. And it is under the umbrella of Amartel, known for Dorchester, Opus, and other ultra-luxury projects in Dubai. So it's a proven track record. Although Beyond is really creating a name for itself, which I'm very proud. So that's another perspective to think of. Yes, you're not going to have as much capital appreciation if we get into another Beyond project in another waterfront like Maritime. What do you think? I have a small comment to add. Entry level entry time is very important. Just as important is the exit time. Definitely people who entered in Palm Jumeirah in the beginning, they're the ones that are the biggest winners. They got the maximum capital appreciation for sure. But again, depending on the timeline of the project that is being launched, this project is a newly launched project at this period of time. It is going to gain that capital appreciation because this is the time it was launched. If it was not launched let's say 10 years ago, it's not making that much of a return. No, every product that was launched in Palm Jumeirah, per the timeline that was launched till the timeline that was ready for tenancy, ready for resale or anything, they have reached that capital proper capital appreciation. One of the things about this project is that it is launched at this timeline. We are launching it in 2024. First phase in 2025. The second phase is coming in 2026. So by the time 2029 when this project is going to be ready, it is going to set a proper mark for that capital appreciation based on the price that is launched. Understood what you're saying, it is going to give you that capital appreciation. Now the beauty is you are talking about the top of Palm Jumeirah. The top of Palm Jumeirah is already the top, but you're talking about the most iconic location of Palm Jumeirah. We are not saying that the east crescent does not hold value. But every part of Dubai, every part of any investment, you always have number one, two, three, four. You can categorize this. We are calling it the first tier, the number one tier of Palm Jumeirah, the west crescent, because of the exclusivity, the uniqueness, the private community. People are looking into Palm Jumeirah as this private sector as well. They do not want a noisy part. Yes, you do have hotels. But even looking into the hotels that are coming on the west crescent, they're more high-end private like Zavia Sarai for example. You have the Raffles, you have the Champinsky, you have the One and Only. They are not like the hotels that have the same traffic that Atlantis has or the Royal Atlantis has. So they're more like private, exclusive. That's why we call it even the billionaire boulevard. This is what I like to look at. It's legacy. Yes. You're purchasing here, you're purchasing legacy. It's the most iconic neighborhood, the top tier part of the most iconic neighborhood. This is it. It's the last opportunity and it will keep growing. But to purchase, I'm saying it's the last opportunity to purchase in the west. You want to buy something off-plan? This is the last plot. I believe the whole market was trying to get a hold of and they got it. You know, I want to just give a little bit of shout out here. Some people have stopped me when I'm here. Why do you believe so much in Beyond? You were just asking me because she was asking me coming for the first time in Dubai, who are the top developers? I say it's not necessarily the largest volume sales, but let me share with you the backstory of Beyond. I'm so proud because I've been selling Beyond since literally day one. Yes, absolutely. You are acquiring the most prime plots all around the UAE. Beautiful banklands, I would say. Not even just in Dubai. We'll talk later, coming soon. But some of the best plots and that's a testament to the power that you are going to play in the market. Even now we're in Maritime City right here in the showroom. The power you play in the master development of Maritime City, communicating with the government, which positions you as even that much stronger to me. Absolutely. Now when we talk about as a developer, because I always say location, location, location matters. Everyone knows that in real estate. That's everyone. Location, anywhere, anywhere. Location. That's the first thing. But what's unique to Dubai's real estate market is just as important. You're learning this now here. Location is one thing, but developer, developer, developer matters. We were talking about in La Hoya where we live. No one knows who the developer is. They just purchase on the location. Barely asked that question actually. Right here it's different. Many people, when they're buying property, especially first time buyers in Dubai, when they're buying a property, they have this habit of comparing to their home countries. Which is totally different. When you speak about how even the transaction goes through, you do not need to be here to sign paperwork. Do it everything online. When you want to rent it, everything. Dubai has given us that advantage of having everything hassle-free, everything is online. Paperwork, SBAs are online. No delivery address, nothing. You just need to buy, pay, get it and then collect your money. To the whole point about developer, developer, developer. Let's talk about some of the unique features of Paso that you can share. I know you can't share everything about the second tower launching soon. Well, because we have actually shared. We have launched the first tower in terms of amenity. Yes, I can give you a full picture of amenities. But some of the unique points that we actually have in Avita. Avita and Bella. Paso means stepping. Avita and Bella means stepping into a beautiful life. So yes, you are stepping into a beautiful life. One of the unique things about Bella itself and even Avita is that this plot itself is 47,000 square meters. In this 47,000 square meters we have two buildings which are only catering to 35% of the plot. The rest of the 65% is going to be greenery area. When we say we change the dynamic of the palm and we are trying to change the dynamic of the seafront, this is what we mean. Because greenery is what is lacking in Dubai. Absolutely. Looking into every single project within Dubai, the surroundings, especially the seafront, the majority of the projects, they have the advantage of having the beach, the sea view and all of that. The greenery is missing and that is what we're trying to bring into life over here. We have even extended the greenery towards the beach side to give you that Hawaii lifestyle. So the concept of the project is very unique, is very different. We touch point to the address, we touch point to the project, and then the experience. You actually said before you get to that. Yes. What did you say? It's the concept of a canyon on the sea. So these are inspired by the canyon. Looking into the shape that it has on this corner, it's in harmony with the other building itself. It's inspired by the canyon crafted by the sea. These buildings, each of them are positioned in a direction not to have any obstruction of views and that's a Beyond quality. Yes. That is really engineered. You are very strategic about how your towers don't obstruct the views. You maximize the views from every single unit on every tower. And that's very unique to Beyond. Very unique. And another thing is the developers within the market usually tend to put big size units on the front side and the smaller size one-bedrooms on the other end with no limitation of views. We don't do that. We actually give value to every single type of unit. Every type, every single typology has a proper view to it. And another important thing is we are not copy-pasting layouts. So every layout is unique by its own term. What value does this bring? Like against this is something that maybe in America they're not looking at it as much as in Beyond. In Dubai they're not even looking at it in Beyond. We look into, we want to make a product that when me as an investor or a homeowner, or whatever, I want to sell it in the future, I will not have a lot of inventory from that certain unit within the market. So having a low supply of a certain type of unit in order to be able to resell it in the future, that is what we're looking for. That once I want to list my property with an agent, I will not have 1,000 plus similar type of units within that category. I cannot explain enough what you just said, the value that brings. Because right now there are thousands of projects being launched here in Dubai. There are hundreds of developers. My mentality when I'm looking at my clients, because I'm looking to build and manage their portfolios, I'm not just looking at getting them a project. What is our exit strategy? How will we differentiate your investment from everyone else coming up on the market at the same time that yours is coming up on? So I love what you're saying because with the uniqueness, not a cookie cutter, that's part of that differentiation which increases the value. Exactly. As an agent, when agents come to us, they're purchasing for their clients, they always say Arshie, like we want the best view, best location. I'm like, surrounding is the best. People, what are you on the call with? Everyone they're not understanding. Trust us. I really need to show every single angle of every view. It's subjective. Everything is unique. Some people prefer sunset, some people prefer the sunrise, so this is the beauty of the diversity that Dubai holds. Signs for every type of units. As an end user, you have a unit for every type of client. Exactly. Thank you. That is actually true because we do have every type of unit for every type of positioning anyways. You could tell the way they are positioned. Exactly. Let's show the clients like even this angle of the tower that you can see. Yeah, it is on the side but it's totally opened towards the palm. So wait, let's really hone in on this. See how right now over here, every single type of unit that is located in this position is actually having a direct view towards the palm. Now we are, let's say, okay, is actually towards the beach side. And even looking into this angle of the tower, the ones that are located over here, again they are having an open view towards it. Because this is the crescent, right? The ocean that you see over this side, the ocean that you see over here, it keeps going on a round shape as a crescent shape. So units from here will also have a beautiful ocean view. This isn't a thing like wherever you exist in there is a view going on, unobstructed view. And I just want to really, really hone in on this because my clients are always asking, GG, what's the best view? What's the best view? This is why I trust Beyond so much. Every single unit in every single Beyond project, whether it's here on the palm or your other locations, that has been a key strategy. Yes. So I always tell them, when they ask what is the best view, I'll say what is the best budget that you're putting in. You know, so of course views, they actually depend on the budget that you put in, the capital you want to put in. You want to put a very high-end capital? Yes, we have very unique premium units on this end. Now I'll tell you something and this is for the clients. Please listen to this very carefully. As a developer, when we are putting some of our elite collection premium units, these are the ones that are coming on the corner. These are the elite collections. They are the premium units. They get a panoramic view towards the ocean. When we place, for example, a penthouse on this side, this means this view is valuable. Me as a developer, I have the option to only put my penthouse on the front. I want to sell it. I want the best view for my clients. So if this view was not valuable, we will not place a penthouse over here. If this view was not valuable, I would design my building in a way it will have like three different sides, three different corners. I would make all of them stand in the front. In the front parts, I'll put the penthouses and that's all. Everything will have a palm view. It's the design of the building. What design do you see here? We are putting premium units here, premium units on every single angle of the tower. And the ones in the middle, they are the ones that come in different sizes in the smaller sizes. So when it comes to the typology of this unit, I have one bed. I have elite one bed. Elite one bed means one bed plus that extra space. Either it's a lounge area or whatever. Now the number of units of one bed in this tower, is less. As you remember when I mentioned, in Avita in Bella, we are not going to have so many one beds. So we are only having one bedrooms in this side which are elite one-bedroom. Okay. So what do you mean by elite? Elite it's a one-bedroom that has an extra space. So it has a lounge area. Yes. So you have a proper spacing. Now many can use it as an office location, office spacing, some extra space within the unit, a library, whatever you decide to have. So what's the square footage on those? It's going to be 900 plus basically. Okay, so not small. No, no, it's a very big unit. In general, the building, the units over here start at 850 plus. Okay, we don't have small size unit. Yes. And actually, one-bedroom units are something that are really, really missing in the west because many people think, yeah, let's go for two and plus only. The one-bedroom units that we have over here, we have a lot of millionaires, billionaires, their kids are studying here. They want a small size unit. Though they do not need the two or three bedrooms. So we are creating a luxury project, small size luxury product for those high-end individuals that they want to have their kids, their millennials over here in Dubai. They want to take advantage. So you do not have a lot of projects like that, even in the palm. And then again, that's talking about value for an investor. Because there are obviously two different demographics. We're talking about someone that's looking at this from a purely investment standpoint, but also the end user, the person that wants to enjoy the most iconic lifestyle in the world, definitely in Dubai. More on your windows are also unique. Your floor-to-ceiling windows right here. So one of the things is we really try to create a product which is not only the name. Why did we call the brand Beyond? Because we are trying to go beyond the expectation of the market, create really uniqueness within the real estate market in Dubai. The floor-to-ceiling heights are 3.3 to 3.4 meters. When you speak about units inside, we are trying to create smart home systems. We are trying to create full kitchen like full kitchen appliances, built-in kitchen appliances to the units. When you speak about the design, interior design of the units, contemporary design, modern design. We're trying to really build something that you will have a proper space. It's not just match boxes within the project. So it is, you can really call it home. And when it comes to Paso, it's surrounded by glass. This project, so while you're even when you look into the balconies, we created transparent balconies so even when you're sitting in your lounge area, you see the beautiful view. If you're sitting on the other side, you feel you're sitting at the beach. Even looking into the mansions that we have, it's inspired by the yachts and marine design. So it's like you have parked your yacht at the beach having a beautiful view of the sea. It's a unique concept. It's something different and this difference will bring the value to you because what is unique in Dubai gives you a better capital appreciation and a better, and everything goes better and better. That is the uniqueness of the project. So now let's talk about the experience because I know Beyond is very intentional. Let me quickly show the experience of the project. So this is the boulevard, the west crescent boulevard where you come in. You have two entrances for the parking space. Now keep note that the parkings are on the basement. One uniqueness about these parkings is that when we speak about the mansions, the beach mansions and the penthouses, they come with their own private lobby in the basement, a private elevator directly towards your unit. The elevator goes fully inside. This is the Avita tower. This is Bella coming soon. Over here, each entrance will have its own art plaza with a waterfall. The entrance, the lobby is going to be in this section and this section. What you see over here, this is called the glass lounge. What is a glass lounge? A glass pavilion that gives you a chance to socialize, network with clients. There are triple height ceiling areas surrounded by glass. You have piano cafes and all these kinds of amenities and advantages. Maybe you have a guest you don't want to take to your unit. You can have fun and enjoy with them over here. Library spaces, executive spaces, many options of networking and B2B with people that you actually are your neighbors. Another point you have on the 13th level of each of these towers over here, on the 13th level of Avita, you have a sunset spa. What is a sunset spa? A sunset spa is like a sunset swimming pool over here. Okay. And inside you have a spa section where you will have dedicated rooms. You can hire your masseuse, get a massage. It's like the relaxation zone. Priority, first come, first serve. You can actually book these spaces. Even over here on the 13th level of Bella, we have the entertainment deck where you will have inside, you will have a 10-seater cinema, indoor cinema. Again, priority, first come, first serve. One unique thing that we have done is we have removed the gym and the kids playing area out of the building. Okay? Because these two buildings have common amenities, right? So we do not want to create traffic inside the building. We're putting it outside. You can actually, yes. So this would be the gym area. You have their own swimming pool in the section. Cascading design swimming pool, aqua space, aquascaping and landscaping surrounding the project. Over here you have 250 meters of a private beach access where you have cabanas, you have different sun beds. In the middle you have four swimming pools, the kids pool. Over here you have a lap pool which is actually bigger than a lap pool. It's around 75 to 80 meters. The standard of palm is 50. So again we are going beyond that size. It's cascading design. Now this cascading design is very important because looking into the units that are in the first level here, this design is like more elevated right. So the first levels over here also will get a proper view. When we're sharing with someone, this is not based on get the highest floor. That's not what this type of project is. In the palm G plus 7. Okay. So when I speak about the third floor in a normal building, I'm talking about the mid-level units, right? Okay. So all these levels starting, why did we create this elevation? To create value for even units that are on the first floor. This is a very, very key point. Now in the coming projects, this ground level units over here, the ground levels, we used to have the wellness collection which was on the ground floor. Why do we call them the wellness collection? Because they do not have the advantage of the view like the first, second floor upwards. That's why we gave them a swimming pool area and a garden space instead. So they have that advantage. On this section, this is the ground level and the first level. These are combined. We've combined them together and we are making them similar to townhouses and three beds. So that would be the unique differentiator. Yes. And we're also having their own garden space and everything. So that takes, in other words, we're not disadvantaging you by getting on these lower floors. That's another. Exactly. Exactly. You have a similar type of approach on game palm Jumeirah as well that was sold on a starting range of a price of let's say 9, 10, 11, 12 million nish. Now they all jumped into 20 million-ish. So they are going to give you also a good capital appreciation. These units. Another thing is on the middle section we have a mix of two and three bedrooms. On the top floor we will be having four bedroom and more as well. On the last tier of the building over here, you'll have two units of a four-bedroom. Now again, let's focus mostly on the two and three beds because the number of the units that clients can actually take advantage of are those. And even make a premium on are those types of units. The four bedrooms are there but very limited. So I don't think we will reach to, we already have confirmed deals on them. Understood. Yes. And yeah, these are the amenities. And the other section where we have it, it's on the corner of the other tower where we have the kids playing area. Now this kids playing area is again very unique compared to the type of project that we have. We have actually made it to come a little bit lower ground not to bother the residences up here. So this is the design. Thoughtfully designed and it's not just a playing zone. It's a learning and crafting zone inspired by the Montessori system. So this is something else that I don't think any building in the palm currently has or even if they do, it's extremely expensive, very high-end, hospitality concept basically, comes with these types of units. On the 15th level of each tower, one side you have the garden, so many amenities you mix. I love it. So you have the sky garden on one side and then on the other side you have the sky swimming pool where it's panoramic full view of all the landmarks within Dubai. I would say you have the Royal Atlantis, the Atlantis Hotel on the Dubai Eye, the Address JBR, Burj Khalifa, everything, all the frontage, all the views surrounding from the top level. Also we have a cinema on the good weather, outdoor cinema as well. And these are the six mansions which we spoke about. We have on the top level the penthouses, duplexes, a unique glass house by the beach by Beyond. So unique. I think what we need to keep on understanding is Beyond is going beyond expectations in Dubai and the UAE with the uniqueness and masterfully thought out design. I'm a proud supporter of the Beyond brand. Now I'm excited to bring this unique opportunity for those who want to live or invest in the most well-known address in the world where it's celebrities, millionaires, and billionaires and potentially you as well. If you'd like this opportunity, please reach out now so we can get you ready with your EOI. If you want to learn more about the Beyond brand, I have many videos on my Dubai Connect podcast. Thank you for watching all the way through. If you have specific questions, make sure to place them in the comment. Until then, happy investing.