Ellington's Game Changing Impact on Dubai OFF PLAN Properties

Ellington has just entered Jumeirah Islands and that changes everything. So I'm on vacation right now in Italy, but I'm having quite a bit of FOMO about this new launch. So I had my partner Ahmed, boots on the ground in Dubai, go directly to Abdul Latif in the sales center to talk about this new exciting launch that you can't miss out on. Check this out. Hi, GG. As per your request, we are finally here at Ellington's office with none other than our friend Abdul Latif. Thank you, Ahmed, for coming. And yes, I'm really excited to share some news about the new project in Jumeirah Islands. Abdul is here to explain to our clients what is the new project that we are about to launch in Jumeirah Islands, and from here we will let him take over. Exactly. So it's been a long time that we didn't launch a new project. As you know, we always try to control our supply. So now again, we are here in one of the best locations that I can see in Jumeirah Islands. You asked me earlier why this location. Indeed, Jumeirah Islands is coming back to life after 19 years and I would like you to know why is it now? Exactly. First of all, the location of this master plan is very well located in Dubai. Number one, it's just next to Sheikh Zayed Road, the most important road in all Dubai, as we know. Number two, the infrastructure over here is very, very strong. We have, as you can see, a beautiful lake over here. We have already a lot of companies and offices currently running from this location. We have not one metro station but two metro stations in this location. And this is something that is really, really important for this community. And also we are not just targeting, as I told you, families over here, but we are also targeting owners, CEOs, and good salary income individuals as well. And also on top of this, we actually did a collaboration with DMCC, which is the master developer of this location and also they are a semi-government developer as well. Because they wanted us to be in their master plan. And as you know, if Ellington is in a certain area, the whole area will benefit from your brand itself. Exactly. Indeed. We proved this before and we did it again and we're going to do it again in this area as well. And also on top of this, we have uptown over here, which we previously talked about in detail, where you also had a project by the name of Mercer. Exactly. Mercer House we had a beautiful building over here, and this is going to be a new design concept in this area, as you know. All right. Now on top of all of this, as you know, Mercer House is like 99% already sold out. Uptown previously is already sold out, and people already got their appreciation over here. By the way, now Alterra Heights is coming over here on a corner plot, which has beautiful views toward Jumeirah Islands, Emirates Hills, the golf course. Or if you like skyline like me, you're going to have beautiful Marina and Jumeirah Lake Towers skyline as your wow. And then Abdul, correct me if I'm wrong, but is it true that Ellington has acquired a major plot over here where you will have more projects in the future coming? Okay, so this should be a secret, but let me tell you this as well. Yes, as you mentioned, this is. You can consider phase one for us. Because we took over this plot, we are going to launch more and more buildings. All right, fabulous. So what we are trying to do is create a community within a community for ourselves. So especially early investors that they are going to buy phase one of Alterra Heights, I'm sure definitely they would benefit from the prices because as you know, every phase, every new phase, the prices increase goes up and up. So Abdul Latif, what would be the median starting price for this particular project for the first comers? Okay, that's a good question as well. So basically for a one bed, it will be around 2.1 million. Excellent. Two bedroom will be around 3.1, 3.2 million dirhams, and three bedroom will be around 4.3 million dirhams. If you want to see more details, let us go next to the mockup so we can see what this is. Let's do it. Let's go, let's go. So now we're at the mockup and Abdul will highlight some of the main points about this upcoming project. So Abdul, take over please. So basically this is G plus 3 podium plus 37 floors. Okay, which will be ready in Q4 2028. We got over here one bed, two bed, two plus one, and three plus one. Wow. In total we have 11 units per floor with 355 units, and we got two beautiful penthouses on the roof on top, which they have their own swimming pool as well. So the average one bedroom is starting at what size? 820 for one bed, around 1,200 for two bed, three bed around 1,670. Perfect sizes. Exactly. In terms of amenities, as you know, we create a journey of amenities in all our buildings. Over here, we have around 35 amenities all the way from the roundabout drop-off and pickup area. Then we have beautiful reception inside. Then on the first floor, we have a 470-meter infinity swimming pool with all the sun lounges, cabanas, and lots of landscaping. On this side is the kids club with the kids swimming pool area as well. This is the clubhouse where you can meet your friends, where you can host birthday parties or whatever. On this side is the relaxation area where we have the sauna and steam, Japanese-style bath as well. And also we have a podcast, cinema room, and karaoke room if you want to sing and enjoy with your friends as well. Okay. And from the other side, we have some outdoor fitness and a barbecue station. Basically, all the amenities that you need to enjoy in your building. Interesting. Always good to know that Ellington is always coming up and keeping its standards with state-of-the-art amenities, and that's what makes you guys so unique from the other developers. Not only this, in every building that we design, we try to do a new concept and we try to do a new design. For example, this is the first time that we do a car wash area in the ground floor. Yes, a car wash area. Exactly. So they will have an in-house car wash as well. Exactly. Wow. Exactly. Okay. So this is something that we did new. And in terms of finish, and in terms of the material, in terms of apartment finish, it's really one of the best because we enhanced even our design. Because you know, design is all about fashion. So we try to enhance our design. So it's a really nice contemporary design in terms of finishes, and anyone that will buy here, whether they're an investor or an end user, they will enjoy. What about the commercial space? Will there be any commercial outlets, retails over here? Yeah, there will be two retails on the ground floor, one F&B and one normal retail basically. And obviously the retails will be owned and managed by Ellington itself. Or it's. We're going to decide this later on. It has not been decided. I don't have the information. The parking structure, is it a basement parking structure or podium? No, three covered podium parking spaces basically, and we have also visitor parking outside as well. Excellent. What will be the service charge for this project? It will be 21 dirhams per square foot. 21 dirhams per square foot, which is about as Dubai standard per square foot right now. And also just to add as well, the payment plan will be 70/30, 20% at the time of booking along with the 4% DLD, and then it will be continuing within the timeframe or the construction update of the project, and then on completion will be 30%. Excellent. As always, Ellington is always flexible with this payment plan, and I think that makes it very convenient that you guys are still sticking to a 70/30 payment plan. That's good to know. It's good to know. For more details, reach out to them. For more details, reach out to GG Benitez. If you like what you just heard and saw, please make sure to reach out to me now so we can help you secure this.