Investing Guide

How Do I Choose the Right Developer in Dubai?

In Dubai, the developer can influence build quality, delivery, amenities, service, rental demand and resale value almost as much as location. Review what the developer has actually delivered and how those properties perform today. I spent years saying location, location, location. Dubai taught me: developer, developer, developer. But a good developer and a good investment are not the same thing.

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How do I choose the right developer in Dubai? Well, this is definitely a very important question to ask because I don't want you to make the mistake of focusing only on the property while ignoring the developer behind it. As I discuss regularly, the developer is just as important as the location and can have a significant impact on the construction quality, your delivery timelines, your amenities, which helps with the rental demand, the resale value, and the overall ownership experience. So, when evaluating a developer, I encourage you as an investor to look at several factors. First, what is their track record? Now, that doesn't mean that any new developer isn't good as well, but we want to know who backs them up. Have they successfully delivered projects there before? Obviously, we want to evaluate that. Second, how do their completed projects perform in the resale and rental market? Third, very importantly, what is their reputation among owners and investors? And finally, [music] do they have a clear long-term vision for the communities they're building? Is it part of a master community? Do they have a pricing strategy? I've had the opportunity to interview many of Dubai's leading developers on the Dubai Connect podcast, including representatives from companies such as Ellington, Emaar, Sobha, Expo City, and one thing I've learned is that every developer has a different philosophy, a different target audience, and investment profile. Some are known for a large-scale master plan communities, some focus on luxury, some focus on design, some focus on lifestyle. So, the goal isn't finding the biggest developer. The goal is finding the right one for your specific investment objectives, but that has a strong [music] reputation and brand recognition because that is going to make a big difference in your investment experience long after the purchase is complete.

One of the biggest mistakes investors make is focusing only on the property while ignoring the developer behind it.

In Dubai, the developer can have a significant impact on construction quality, delivery timelines, amenities, rental demand, resale value, and the overall ownership experience.

When evaluating a developer, I encourage investors to look at several factors. First, what is their track record, have they successfully delivered projects before? Second, how do their completed projects perform in the resale and rental market? Third, what is their reputation among owners and investors? And finally, do they have a clear long-term vision for the communities they're building?

I've had the opportunity to interview many of Dubai's leading developers on The Dubai Connect™ Podcast, including representatives from companies such as EMAAR, Ellington, Aldar, BEYOND, Omniyat and others.

One thing I've learned is that every developer has a different philosophy, target audience, and investment profile. Some are known for large-scale master-planned communities. Some focus on luxury. Some focus on design. Some focus on lifestyle.

The goal isn't finding the best developer. The goal is finding the right developer for your specific investment objectives.

The right developer can make a significant difference in your investment experience long after the purchase is complete.

Why this matters

Two developers can build in nearly the same location and produce properties that perform very differently after handover. A developer’s track record, build quality, delivery history, community planning and post-handover performance can influence how buyers and tenants perceive the property.

But developer reputation alone is not enough.

A respected developer can still offer a property at the wrong price, in the wrong unit type, with too much competing supply or with an investment strategy that does not fit the buyer’s objective.

A good developer and a good investment are not synonyms.

That is why developer due diligence should be combined with analysis of the specific project, unit, price, demand, supply, costs and exit strategy.

What investors should verify

  • Registration and project status: Verify the developer and, for off-plan property, the project registration and applicable escrow account through the appropriate Dubai Land Department/RERA resources.
  • Delivery history: Review what the developer has actually completed, including delivery history and how completed projects have performed after handover.
  • Completed properties: Look at the developer’s finished buildings and communities, not only current renderings and sales materials. Consider build quality, maintenance, amenities and how the property has aged.
  • Resale performance: Compare relevant recorded transaction data for completed projects with competing properties in the same or similar submarket.
  • Rental performance: Examine actual or relevant market rents and tenant demand for comparable completed properties rather than relying solely on projected yields for a new launch.
  • Community strategy: Understand whether the developer is building one project or has a broader long-term strategy for the surrounding community, infrastructure, amenities and resident experience.
  • Post-handover management: Understand who will manage the building or community after completion and evaluate applicable service charges and the experience of owners in previously delivered projects where reliable information is available.
  • Specific project and unit: Do not assume that a strong developer automatically makes every project or every unit a strong investment. Evaluate the price, unit type, floor, orientation, view, layout, competing supply and intended tenant or future buyer.
  • Resale/assignment terms: For off-plan purchases, review the SPA provisions governing assignment or resale before handover, including applicable payment thresholds, approvals and fees.

GG’s perspective

I spent years in real estate hearing location, location, location. Dubai taught me to add developer, developer, developer. But I take that one step further: a good developer and a good investment are not synonyms. I want to know what the developer has delivered, how those properties perform today, what they are building around this project and whether this particular unit makes sense at this particular price for my client’s objective. A beautiful rendering and a great payment plan do not make an investment good.

Primary sources

  1. 1DLD e-services (title deeds, escrow, project registration) · Dubai Land Department
  2. 2Dubai real estate transaction data (open data) · Dubai Land Department
  3. 3Dubai real estate laws and regulations · Dubai Land Department

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