Not All Branded Residences Are Created Equal — Here’s a Case in Point

Not all branded residences are built the same—and as a Certified International Property Specialist and Realtor® guiding global investors into Dubai, I’ve seen firsthand which projects deliver on their promises and which just use the label for hype.

In my latest Dubai Connect™ interview, I sat down with Mohammed Ajami, Sales Manager at Arada, to go deeper into why this project is standing out in Dubai’s ultra-competitive branded market.

Here’s what makes it different—and why investors should care

• Brand power that matters
  W Residences is backed by Marriott International, a name that holds global trust. That means higher resale demand, premium rental appeal, and long-term brand value—especially for overseas buyers.
• Waterfront real estate done right
  Not just “near the sea.” This is seafront living in Dubai Harbour—one of the most strategic and visually stunning locations in the city.
• Design and delivery by Arada
  As one of the most respected developers in the region, Arada is building more than a name—they’re building a legacy. And Mohammed Ajami shared why quality, service, and exclusivity are baked into every unit.
• Knight Frank reports back it up
  Recent research shows that branded residences globally carry a 25–30% price premium, and that demand for branded waterfront homes is outpacing the rest of the luxury market

But here’s the truth:

Some branded residences in Dubai use the name—but don’t offer real investor value. The W Residences at Dubai Harbour checks the boxes that matter most:

• Strong brand alignment
• Prime seafront location
• Reputable developer
• Lifestyle and design that attract global buyers
  
  

Watch the Full Interview:
I invite you to watch my full conversation with Mohammed Ajami to hear these insights directly—from the brand strategy to the investor benefits.

Want my help evaluating branded residences or new launches in Dubai?
Message me directly on

WhatsApp: +1 (619) 339-7978
Or visit: www.GGBenitezInternational.com